Media Coaching for Librarians


On November 6, 2014, the Cooperative Directors Association, the Library of Michigan and the Midwest Collaborative for Library Services (MCLS) provided a program instructing and preparing librarians on interacting with the media.

It has never been more important for librarians to deliver a clear, consistent message to educate their constituents on the value of libraries, and in moments of crisis to effectively present themselves as community leaders. Robert Kolt, of Kolt Communications new-window-icon.png, facilitated a coaching session and interactive workshop.

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Head of the journalism faculty at Wayne State University and Michigan Radio’s senior political analyst Jack Lessenberry new-window-icon.png addressed the group regarding “What the reporter really wants – Print and Radio”.

This event was held at the Jackson District Libraries’ Meijer branch in Jackson Michigan.