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Media relations is not just about crisis management

Developing a relationship with local media promotes a better chance you will be included when promoting your programs. An added benefit is with this relationship, you and your library become a “go to” sound bite or quote when the reporter needs one. Opening and utilizing communication channels to the media regularly, and not just when you need something, engages them as a partner in the community with you.

Learn these skills and more on November 6, 2014 by joining us for Media Coaching for Librarians at the Jackson District Libraries’ Meijer Branch.

For more information and to register visit:

This program is brought to you by the Cooperative Director’s Association, The Library of Michigan, and the Midwest Collaborative for Library Services. Funds are generously provided from the Library Services and Technology Act (LSTA) through the Library of Michigan to make this program possible.