Join MCLS on Zoom for an introduction and overview of Patron Point on Monday, June 23, 2025, from 11 a.m. to noon Eastern (10-11 a.m. Central).

Patron Point is a full-featured marketing automation platform built to attract, engage, and retain users. The platform handles both multiple groups and consortia scenarios. 

• Get preferred pricing and benefits of scale 
• Each member library uses their own branding and runs their own campaigns targeted at their community 
• Partial participation still enables relevant segmentation of patron data from a shared ILS but only for the specific libraries using Patron Point 

 Key Patron Point Features: 

• Verify™ identity verification for seamless online library card registration and card renewals 
• Email automation based on your users’ behaviors and preferences 
• Easy-to-use email campaign builder and A/B testing capabilities 
• Web forms and surveys to gather data and feedback from patrons 
• Patron Sync™ data management tool that connects Patron Point to your ILS and other data sources 
• Dynamic distribution lists support user segmentation and automatic updates

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