Third Thursday Twitter Chat - Data driven decision making: Utilizing demographic information

A chat with Kimberly Young, Director Houghton Lake Public Library

  1. We’ll get started in just a moment, but first tell us who you are and where you are tweeting from! #mclschat
  2. Q1 What is data driven decision making? #mclschat
  3. A1 Using evidence found in data to support decisions. #mclschat
  4. A1 e.g. Data that shows that 60% of a population is over 60 would encourage looking into services to seniors for the community. #mclschat
  5. Q2 Why should libraries be doing this? #mclschat
  6. A2 This process allows us to take the guessing out of what we do and why we do it. #mclschat
  7. A2 Collection development, programming, grant writing, hiring, marketing, partnerships, and budgeting all benefit from data. #mclschat
  8. A2 Get the big picture of the community you are serving. #mclschat
  9. A2 Ability to align library programs and services to community wants and needs. #mclschat
  10. A2 That last one is ever so important in hard budget times. #mclschat
  11. Q3 How is census information utilized? #mclschat
  12. A3 Demographics can ensure you know the people you are serving. #mclschat
  13. A3 To gather information about the people you serve and give you hard numbers. #mclschat
  14. A3 Meet your community where they are with materials they like. #mclschat
  15. Q4 What sort of questions can you answer? #mclschat
  16. A4 Information including: spending habits, education levels, and hobbies. #mclschat
  17. A4 These are useful in programming, collection development, and grant writing. #mclschat
  18. A4 Aligning tight budgets to materials that will be highly utilized. #mclschat
  19. Q5 What are some examples of services/programs libraries have adopted? #mclschat
  20. A5 We hosted a science program for all elementary students, because we found they have little science instruction. #mclschat
  21. A5 We have created a homebound delivery service because we have an aging population. #mclschat
  22. @kjoyyoung Hi Kimberly - did you purchase a homebound module from an ILS or devise something internally? - #mclschat
  23. A5 We have partnered with are interest groups to bring in speakers. #mclschat
  24. Q6 What is the desired outcome for the community? #mclschat
  25. A6 The voice of the community will resonate from the library though its programs and services. #mclschat
  26. A6 Well informed decisions that reflect the people you serve. #mclschat
  27. A6 And in turn, greater support and interaction within the library and community. #mclschat
  28. Q7 What is the desired result for the library? #mclschat
  29. A7 Reflection of the community and building partnerships are two of the strongest outcomes I have experienced. #mclschat
  30. A7 The reward is in the reactions. The smiling faces! #mclschat
  31. Q8 What resources are there in Indiana and Michigan? #mclschat
  32. A8 Also, as you know, libraries keep and report statistics and we find useful data in such reporting. #mclschat
  33. A8 Also, townships, counties, states and community agencies do the same type of gathering and reporting. #mclschat
  34. A8 Getting to know those record keepers and sharing knowledge can help both parties. #mclschat
  35. A8 This data is beneficial to knowing what areas your community can improve and where your strengths lie with respect to children. #mclschat
  36. A8 Your newspaper and community newsletters can be a source of data. Look for trends and connections that define your community. #mclschat
  37. Q9 What should libraries be considering regarding using demographic data to make decisions? #mclschat
  38. A9 Personalize your services and your library to your community. #mclschat
  39. A9 Individualized planning, support and services should be a result and that result should be a reflection. #mclschat
  40. Q10 What else should we know about this? #mclschat
  41. A10 The decisions we make are important. Make them personal! Make them informed! Make them for your community! #mclschat
  42. Join us next month for Translating isn't enough: Cultivating real connections with your Latinx community #mclschat
  43. w/ Monica Casanova, Director Monticello-Union Township Public Library, Monticello, IN and #mclschat
  44. Laura Ortiz, Director Hastings Public Library, Hastings, MI #mclschat
  45. Thanks for having me! Have a beautiful day! #mclschat